How Coca Cola Uses a Persuasive Marketing Strategy

How Coca-Cola Uses a Persuasive merchandise Strategy Prepared for prof K. Charry Prepared by Fatma Turan Ezgi Ozyonum Beliz Vuslateri Deniz K?ratl?o?lu exhibit 16, 2012 TABLE OF CONTENTS Executive Summary.. .3 I. establishment............3 1. routine Statement.3 2. Background 4 II. How Coca-Cola Uses a Persuasive marketing Strategy....4 1. Commercials.4 A. Commercials in Hong Kong and Macau..5 B. Commercials in Turkey ...7 C. Commercials in Korea 8 D. Commercials in Spain..9 2. Social Media.........................................................10 3. Complain Letter....................................12 4. Critics........................13 III. Conclusions...15 IV. References......16 V. Appendix A: surveil Results..........................17 VI. Appendix B: Complain Letters................................22 tend of Illustrations simulacrum 1 Which one do you prefer to sw each(prenominal)ow? (Coca-Cola or Pepsi)......2 2 HOW COC A-COLA USES A PERSUASIVE MARKETING strategy Executive Summary Coca-Cola is one of the just about productive companies all over the world. It has 1,6 billion servings per day. The reason why it is successful is that it decidedly grounds good relationships with customers. First one of the ways that Coca-Cola uses to figure of speech goodwill is its commercials. It has fairly impressive television commercials. Secondly, it uses social media to splice with its customers. Moreover, it has very good customer services to build goodwill. Finally, it has some responses for critics active it. I. INTRODUCTION Coca-Cola is the worlds largest beverage company. In sector which...If you desire to get a full essay, hostelry it on our website: OrderCustomPaper.com

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