Coors :: essays research papers

The Coors company got started when Adolph Coors and was 15 years old when he tool a ship to New York form Germany in 1868. With his savings and with the help of a partner, he started developing a brewery. Which took place in 1882. Then he bought his partner out and Adolph Coors started running on his own. As Adolphs progress was going, people started to fight the sins of drinking and along came restraint. Because of prohibition Adolph turned his brewery into reservation porcelain and selling malted milk instead of making beer. Adolph during the WWI he had to work really hard to get drinking efficacious again because of prohibition. His son Adolph Jr. Coors had help his father keep the trading and to keep it running in the 1920s. Adolph Jr.s father died in June of 1929, the age of 82, as he was on vacation with his married woman. While his wife was trying to get over influenza. They were unsure of his of his death it could have been suicide. except afterwards his death he left his children 2 million dollars and the brewery. 1933 prohibition was repealed. One of few breweries that actually lasted. During 1933 Adolph Coors Jr. took over the personal credit line after his father died. During the great depression Adolph the 3rd got ready to join the brewery business and also Joe and Bill joined too. There was a one-week strike from parturiency force. Many people thought that Coors discriminated against blacks, women, and homosexuals. Joe and his family plus his business was not publically scared because of Joe Coors expressing his views and onions open. In the 1977 Coors business workers went on strike against lie detector tests, personal trust, and like searches discrimination everyone protested against Coors beer. It was almost 10 years onwards the boycotts against Coors ended.