Monday, February 25, 2019

Product Mix

INTRODUCTION Operating in oer 50 countries with much than 100,000 people, Johnson & Johnson USA has been ranked 4 times in the Fortune summit meeting 10 dis state of affairs of the most admired companies in the US. Johnson & Johnson (J&J) India, a auxiliary of Johnson & Johnson USA, is one of the leading players in the Indian pharmaceutical and consumer products business. It has employee strength of everyplace 1,800. It started business in India in 1947 in Bombay with Johnsons nestling pulverisation, and, over time, introduced other products like toothbrushes, Johnsons mar Cream and Prickly warmheartedness Powder.Briefing about this world class company, we can present a glimpse on the following points Global Manufacturer of pharmaceuticals, Consumer crops and Medical Devices. Listed in Fortune 500 Companies Ranked 1st among 50 top Pharmaceutical companies 230 subsidiary companies with operations in over 57 countries. Well-known consumer products ar the BAND-AID grim e line of bandages, Tylenol Medications , JOHNSONS mar Products Produced its premier products in 1886 incorporated in 1887 ROBERT timberland JOHNSON served as the kickoff President of the company.In 1910,JAMES WOOD JOHNSON succeeded him as President. William C. Weldon is the President (since 2002 Onwards) The other key Members of the company be William C. Weldon- chairman ,Board of Directors Chairman ,Executive committal Chief Executive Officer Christine A. Poon- Vice-Chairman ,Board of Directors Member ,Executive perpetration Dominic J. Caruso Member, Executive Committee Vice President, Finance Chief Financial Officer. troupe STRUCTURE Based on the principle of Decentralized Management.Executive Committee is the principal management group. Committee is responsible for the operations and allocation of the resources. Oversees and coordinates the activities of the lead segments. Each subsidiary within the business segments is, with some exceptions, managed by citi zens of the country where it is located. SUBSIDIARY HOLDINGS Johnson & Johnson is a highly diversified company with at least 230 subsidiaries, which it refers to as the Johnson & Johnson Family of Companies. Some of these subsidiaries accommodate ALZA Corporation sister Center, L. L. C. Johnson & Johnson, Group of Consumer Companies, Inc. Johnson & Johnson wellness deal out Systems Inc. Johnson & Johnson Merck Consumer Pharmaceuticals Co. Johnson & Johnson Pharmaceutical Research & Development, L. L. C. Pfizer Consumer J in INDIA Spread its root in India during 1947. It was Mr. Patrick Whaley who set the foundation. Launched Johnsons mishandle cream and Prickly Powder. Product like bellodomma, pharmaceutical tapes were imported from the p arent company. In Sep. 957, a brand-new company Johnson & Johnson India Ltd. was created and registered. Recently this company celebrated its 50 socio-economic classs in India. SEGMENTS OF BUSINESS Johnson & Johnson is organized into three business segments Consumer Pharmaceutical Medical Devices and nosology Consumer J manufactures and markets a broad range of products used in the field like Baby and Child distribute Skin conduct viva and Wound upkeep Womens Health Care nutritionary and nonprescription(a) Pharmaceutical Products MAJOR BRANDS Some of the major faults of J are AVEENO (Skin Care Products) BAND-AID (Brand Adhesive Bandages) CLEAN & CLEAR (Teen Skin Care Products) JOHNSONS BABY (Baby Products) NEUTROGENA (Skin and Hair Care Products) REMBRANDT (Brand of literal Care Products) SPLENDA (No Calorie draw) fruit PORTFOLIO PRODUCT MIX J is known not that for the quality good & types of products but excessively for the variety & range of products. It has a huge list of Product delimits with enormous depth in each line. It also has a tremendous width & depth in its Product Mix. Its Product Lines are in the following segments?Baby & Child Care ? Skin Care ? Oral and Wound Car e ? Womens Health Care ? Nutritional and Over-the-counter ? Pharmaceutical Products ? Medical Devices and Equipment. Some of the Products in the Product Line of Baby & Child Care are as0 Baby Hair Oil 0 Baby Soap 0 Baby Cream 0 Baby Body Lotion 0 Baby Massage Oil 0 Baby Powder 0 Baby Nappy Pads 0 Baby Shampoo J has done the Brand Line extension in the products like Hair Oil, Soap, Cream, Massage Oil, Powder & Shampoo by launching these products in various fragrance & colours.In todays changing times, where people have become more(prenominal) conscious towards their health & thus moving towards natural products, they prefer employ J products over other Brands. J has captured the customers by Positioning itself as a Company providing Natural products devoid of chemicals. Thus its graph of client Confidence Index is high as compared to other Brands. Not only the Kids & New Born, but also the teenagers & upper age group customers have been the Target of J. It has its products flowing for every age group & in every segment. Some of the products in the product line of Skin Care are0 0Aveeno (Brand for Skin Care Products) line of businessless & Clear locution wash 0 Clean & Clear Cream 0 Clean & Clear Cleansing Milk 0 Neutrogena (Brand for Skin & Hair Care products) 0 Body Lotion etc. J also has its Oral Care products by the name Rembrandt. It also has its No Calorie Sweetener by the name Splenda. Product Line Length of J in Pharmaceuticals is huge. The products are for various Therapeutic uses such as0 anti Fungal 0 Anti-Infective 0 Cardiovascular 0 Contraceptive 0 Dermatology 0 Gastrointestinal and many more Band-Aid is one of the most prevalent pharmaceutical products of J.Product Line of J in Medical Devices & Equipments is also quiet impressive. 0 0 It includes a broad range of products distributed to Wholesalers, Hospitals & Retailers. use principally in the professional fields by Physicians, Nurses, Therapists, Hospitals, Diagnostic Laboratories and Clin ics. Products include Cordis circulatory disease management products, DePuys orthopedic joint reconstructive memory and spinal care products. Vistakons ACUVUE Disposable Contact Lens. One Touch Brand Blood Glucose Meters from LifeScan, Inc. P. F. C. Sigma Knee System from DePuy, Inc. 0 0 0 0J&J also has several womens Health Care products. Thus J&J has segmented the market in a way so as to target Kids, Teenagers, Women & also people those are conscious about Natural products. It has strongly covered the market by diversifying itself into Pharmaceuticals & Manufacturer of Medical Equipments & devices. MILESTONES 1989 Introduced the first test kit for the detection of antibodies to hepatitis C. 1996 Introduced the first test kit to screen blood for antigens to HIV-1, the virus that is responsible for the huge majority of AIDS cases in the U. S. 997 Introduced the first fully automated blood banking system in Europe. 1999 Introduced the first fully automated blood and plasma sc reening system. 2000 Introduced the first blood screening kit for HCV antigen. AWARDS & RECOGNISATION In the year 2005 J&J was recognized by National Safety Council for the truth in environmental, health and safety management. In the year 2006 Working obtain Magazine named J&J in best 100 places to give way for mother. Fortune magazine ranked J&J in 9th position in over all industry and also listed it in the the States most admired companies in 2006.In the year 2007 J&J receive the Spark Award for the new packing and advertising campaign. integrated SOCIAL RESPONSIBILITY Centre of Health, Environment and Justice AND J&J launched PVC consumer campaigns. Developed a PVC phase out policy in June 2007 Signed the Compact for Safe Cosmetics. A pledge to stir safe products. Eco-Friendly Endeavours 0 0 Reached a settlement with the U. S. govt. in December 2006. Installed a zipper discharge cooling hulk water treatment system. Help-age 0 0 0 Donated to TSUNAMI relief efforts in Asia.Gave $10 million to September 11 , 2001 victims. Working to reduce its potassium house gas emissions. Environmental Policy 0 0 0 0 0 0 Integrating Environmental goals. Striving for ZERO WASTE. 100% resource efficiency. Enhancement of environment. Utilizing innovative technologies. Fostering ENVIRONMENTAL ETHICS. creed 0 0 0 0 0 0 Our first responsibility doctors, nurses, mothers, fathers, consumers. Everything of high quality. Constantly strive to reduce costs. Customers orders -serviced properly. Suppliers & distributors make profit.Envt. is the last-ditch human health issue. FUTURE PLANS J&J Corporation has a very good perception of India. This has been supported by good results in the country. The outlook is bullish, and is supported by a high level of say-so in the Indian management team and more investments likely in the coming years. Double-digit result is forecast for the India operations. India would be a key growth driver for J&J worldwide. J&J is also explor ing the opportunities for context up BPO operations in the country.

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